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Will (Loz) & Bear (Alex) don't just create rad headwear for other adventurers, they do so while putting Mother Nature first. Will & Bear have set the standard for running an ethical and sustainable business, with thoughtful practices in place since day dot. Not only are all Will & Bear hats made from 100% Australian wool and other natural fibres, but for every hat sold, 10 trees are planted and in the last 3 years they've managed to supply the planet with 100 Hectares of lush, green goodness.  

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