It is of the upmost importance, that we are supporting the local trade in Morocco. You may have heard the name Abdussamed mentioned from time to time. This is our very first artisan and the man who helped to bring Lost Little One to life. A father of four and a leather worker for more than 20 years. I chose to work one on one with Abdu in Morocco after meeting him on my second trip to Marrakech. I spent 4 months working with Abdu to perfect our first ever range and still to this day he provides LLO with some of our favourite bags. By travelling to and from Morocco and personally sourcing our artisans we can guarantee that our business is directly benefiting local Moroccan people.
As we have grown we found the need to source more artisans to help with production. So on our latest trip we joined forces with a small Moroccan family business nestled deep inside the Marrakech Medina. With a history that dates back to the 1950's, J.Cuir provide full time work to more than 20 local artisans and partner with the local community of artisans in Marrakech when they have larger orders to fulfil. Their workshop is conveniently located only minutes away from the local tannery where all of our leather is sourced.
I chose to work with this J.Cuir for a couple of different reasons. Of course they create beautiful leather bags and source all their leather from the traditional Moroccan tannery, but the front of house of this family business is run by women! This was an amazing find after so many years of travelling to and from Morocco. Working with Karima, Abdelatif and their team is an absolute pleasure. While living in Morocco I spend my days back and forth from the office, perfecting designs and overseeing the production of our bags in the workshop.
Knowing who makes our products is important to us. Visiting the workshop and building a relationship with our artisans is a key part of the experience, being able to be apart of the hustle and bustle of Morocco is what it's all about.
Knowing exactly where our raw materials are sourced is also a massive priority to LLO. We chose to use vegetable tanned leather because of the history that ties it to Morocco and it's people. The tanners were believed to have been the first to settle in Marrakech over eight hundred years ago, and here they remain, still using the same ancient techniques to create Moroccan leather.
Ethically sourced, Melbourne designed, Moroccan made.
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